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What you need to know in advertising today
Introducing the rising stars of Madison Avenue.Whether developing breakthrough ad campaigns, using data in new ways, or coming up with new ways to reach consumers, this crop of young advertising...
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Meet Ginny Bahr: She's worked at ad agency JWT since the 'Mad Men' era — and...
Forget watching all seven seasons "Mad Men" (the final season premieres this weekend) Ginny Bahr, JWT's longest-serving employee, worked through the entire Madison Avenue era — and she's still working...
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Forget 'Mad Men', here's what the women of Madison Avenue really looked like...
Peggy Olson is depicted as the sole female copywriter to wander the halls of Sterling Cooper Draper Pryce in the "Mad Men" series' depiction of advertising in the 1960s, but women had actually been...
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P&G asked kids what it means to do something 'like a girl' — here's what they...
Procter & Gamble's popular "like a girl"commercial is hugely popular with the Super Bowl audience.Feminine hygiene brand Always asked a group of adults and teens to act out what it means to do...
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These Are The 36 Most Creative Women In Advertising Right Now
Women are significantly outnumbered in the creative departments of ad agencies. Yet women are frequently behind some of the most creative ideas of the year. Business Insider's list of the most creative...
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This Is The Amazing Guinness Ad That Broke The Beer Industry Stereotype
Beer commercials are generally pretty juvenile.For the most part, they depict men as unfeeling doofuses who only want to hook up with hot women and watch sports without being bothered by their...
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Can You Identify These Brands By Their Signature Fonts Alone?
Earlier this month, we talked about how brands use color to establish their place in consumers' minds.But that's not the only way companies use subtle imagery to make connections with people. Sometimes...
View ArticleHere's Amazon's First Ad For The Fire Phone
Amazon has released the first ad for its hotly anticipated Fire Phone, which goes on sale July 25.The ad uses two adorable kids to tout the content people will be able to access on the phone when it...
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Twitter's Plan To Steal Ad Dollars From TV Hits A Snag (TWTR)
A new report from Ad Age's Jeanine Poggi contains some good news and some bad news for Twitter.On the one hand, Poggi reports that Twitter's Amplify program, which allows brands to run a promoted tweet...
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Retargeting Company Triggit Is Making A 'Big Bet' On Native Advertising
The online advertising company Triggit announced today that it has been testing a way to expand the retargeted native ads it runs on Facebook to other sites across the web.Triggit works with retail...
View ArticleMichael Jordan Celebrates 25 Years As A Spokesperson For Hanes [THE BRIEF]
Michael Jordan has now been a spokesperson for Hanes for 25 years and to celebrate, he's starring in his first Hanes ad since 2010. Airbnb launched its new, redesigned logo on Wednesday and received...
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A British TV Station Dropped This Giant Dead Parrot Sculpture In The Middle...
A UK television station is promoting what could be the final live performance of legendary comedy troupe Monty Python by bringing to life one of the group's most famous gags.After fans voted "Dead...
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Samsung Brings Back Ronaldo And Messi To Save Humanity From An Alien Invasion
Samsung released the dramatic conclusion to its months-long alien invasion saga Tuesday with a six-minute video chronicling the second half of what the company is calling the most important soccer...
View ArticleLA Ad Agency Promotes Itself With This Adorable Tiny Hedgehog [THE BRIEF]
Los Angeles agency HelloDenizen follows up its extremely successful promotional video called "Tiny Hamster Eating Tiny Burritos" with another adorable video, "Tiny Birthday for a Tiny Hedgehog." The...
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This Epic Used Car Ad Cost More To Make Than The Car Is Worth
If you want to sell that beat up piece of metal that's been sitting in your garage for a few years, you can't just take some pictures of it and post them online anymore.No, instead you have to think...
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10 Brands That Might Not Survive 2015
Every year some brands rise while others fall.To celebrate this, 24/7 Wall St. released its annual list of 10 brands it predicts will be extinct by the end of the year.The organization reports that...
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The US Made This INTENSE Ad To Scare Central Americans Away From Coming Here...
The U.S. Customs and Border has spent $1 million on a new ad campaign aimed at persuading Central Americans not to illegally immigrate to the United States, the Associated Press reports.One ad — set to...
View ArticleAn Ad Agency Created A Video To Show Clients That Being Creative Is A Really...
There's been a lot of speculation lately by those in the industry that creativity is dying. Others fear that young creatives are too preoccupied with technology rather than a big idea. In a new video,...
View ArticleSamsung Blasts The iPad's Lack Of A Multitask Function In Latest Apple Attack Ad
Samsung recently released this ad mocking iPhone users, who it affectionately rebranded "Wall Huggers," for using phones with bad battery life.Now, the brand has taken another shot at Apple, this time...
View ArticleThe New Face Of Old Spice Is A Great Smelling Robot [THE BRIEF]
Old Spice decided to go in a different direction in its latest ad campaign, replacing Terry Crews with a robot. The ad begins with the man, speaking in a creepy robotic voice, saying "Guess what? I'm...
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