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AD OF THE DAY: What It Would Be Like If Your Shave Irritation Were A Funny-Looking Monster

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Singapore's Wunderman agency recently released a pretty funny spot for Schick shaving foam.

The commercial starts off showing a man shaving with a generic cream. He cuts himself, and the irritation lasts all day long. But his irritation takes on a much more annoying form than most other guys: It transforms into a mustachioed spiky, orange monster who follows him around all day, poking him in the face. Like in the face when he's at the gym. Simple, but pretty hilarious.

The tagline at the end of the ad reads "Don't let irritation ruin your day."

Check out the commercial here:

SEE ALSO: AD OF THE DAY: James Franco Vs. The Photobombers

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Kelly Ripa and Regis Philbin Axed From TD Bank Campaign [THE BRIEF]

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Regis Philbin, Kelly Ripa

Good morning, AdLand. Here's what you need to know today:

TD Bank's new $20 million ad campaign is exchanging celebrities for the everyman. The new marketing platform gets rid of Kelly Ripa and Regis Philbin in place of everyday customers (one is named Stanley), showing that it is "American's Most Convenient Bank."Tierney did the campaign. TD Bank had been weighing a decision on whether to get rid of Philbin since he retired from TV in January 2011. Philbin had been the TD Bank spokesperson since at least 2008.

Pepsi and Beyonce are launching a photo contest on Instagram. The prize: You can be one of 100 fans to be onstage with her during the Super Bowl.

The FCC is making it easier for people to have internet on airplanes in the United States.

The real people who were depicted in Argo are a part of a video campaign to help the movie do well come awards season.

Ad Age chronicles the ten most epic media feuds of the year, including Paula Dean versus Anthony Bourdain.

Previously on Business Insider Advertising:

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Documentary Maker Bought An Oscar Ad In Variety Instead Of A Lexus

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until they are home

Upon hearing the news that music from his documentary had the potential to compete with Les Miserables and other 2012 blockbusters for best score and song in the Academy Awards, filmmaker Steven C. Barber changed around some plans.

Michael Cieply from the New York Times reported that while Barber (who works from a rent controlled apartment) was looking to buy a used Lexus, he immediately reallocated his funds to a $13,500 "For Your Consideration" ad in Variety when he found out he was shortlisted. (Cieply says he haggled the price down.)

The Las Vegas filmmaker is eligible for nomination for "Until They Are Home," a documentary about the process of repatriating remains of deceased American soldiers who died overseas. He'll find out if he got the actual nomination on Jan. 10.

"It was kind of like winning the lottery,"Barber told Andrea Domanick at the Las Vegas Sun. He continued, “Nevada is a state of winners and losers, and today I feel like a winner."

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How News Corp. Could Face An Advertiser Mutiny Costing It Hundreds Of Millions (NWS)

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Rupert Murdoch

Dial Corp.'s new lawsuit against News Corp. could set the stage for a full-scale mutiny among Rupert Murdoch's advertising clients, according to a prominent retail industry lawyer. Such a mutiny could cost News "hundreds of millions of dollars," the attorney speculates.

Daniel Low, of law firm Kotchen & Low, wrote in a blog post that he was surprised that all News Corp.'s clients who used its News America Marketing subsidiary for grocery coupon distribution haven't joined a suit against the company.

The suit, filed by Dial, alleges that News broke antitrust law with exclusionary contracts and practices that kept prices for its coupon clients artificially high for years. (Dial is owned by Henkel, which markets supermarket staples such as Loctite, Persil and Purex, in addition to Dial Soap.)

Dial makes a bunch of dramatic allegations, including:

  • News allegedly hacked into computers owned by a rival in-store advertising company, Floographics, to obtain customer lists.
  • News made large up-front payments to supermarkets to guarantee they would deal exclusively with News and not competitors.
  • News tore down rival advertisers' signs and ads when they saw them in stores who had signed such contracts.

  Low says:

It is surprising that the Dial lawsuit was brought only on behalf of Dial, and not as class action on behalf of all affected CPGs [consumer packaged goods companies].  Given the high litigation costs of a monopolization lawsuit, the hundreds of potential class members, and the hundreds of millions of dollars that could be at stake for CPGs, a class action seems to be a more efficient vehicle for resolving the claims.

Low's speculation isn't idle. News has already lost several rounds of litigation over its alleged antitrust activities in the grocery coupon business, and it has cost the company $656 million in settlements. Those settlement were with Floorgraphics, Valassis and Insignia Systems, all agencies that supply advertising services for coupons and groceries.

Among their clients, only Dial has weighed in publicly against News, seeking money back for alleged illegal high prices. But evidence emerged in the previous litigation that several other News clients were allegedly overcharged. Among them: Conagra, Pepsi, Smuckers, DelMonte, Kraft, Coca-Cola, Clorox, Kimberly-Clark, GlaxoSmithKline, Novartis, Pfizer, Reckitt Benckiser, Dial, Quaker Oats, Church & Dwight, Unilever, Tyson, Hain Celestial, T. Marzetti, and Campbell's Soup.

Of those, the most angry client was undoubtedly former Sara Lee marketing executive Debra Lucidi, who once wrote an email describing her experience as a News America Marketing client. She said "it feels like they are raping us and they enjoy it" (click to enlarge):

sara lee rape memo

SEE ALSO: Latest News Corp. Hacking Suit Alleges Execs Used Al Capone As A Role Model

SEE ALSO: Why News Corp. Invested $30 Million In Cow And Chicken Farms

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This Startup CEO Abandoned Facebook After Alleging 'Click-Fraud On A Massive Scale' (FB)

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Mark McAndrew

Charity Engine, a U.K. cloud computing startup that donates a portion of its revenues to non-profit causes, has called Facebook a "scam" that is "allowing click-fraud on a massive scale" and has vowed not to use the social network any more.

The company has had a longtime beef with Facebook over the way the social network allows — or doesn't allow — a company with an official Facebook Page to talk to its followers and fans.

Facebook uses an algorithm known as Edgerank, which restricts any given Page post so that only about 15 percent of a Page's fans actually get to see it. Only if the post gets a high level of engagement from fans will all followers see it; otherwise Facebook requires that Page owners pay to promote posts. The intention is to reduce boring spam posts from companies and to force companies to only post material that is genuinely interesting to users.

Charity Engine CEO Mark McAndrew told BI recently that Facebook prevented the company, through messages or posts, from informing its followers that it was officially launching with a $20,000 prize for one of its users. He also told Read Write Social that he declined to pay a $4,500 promoted post fee that would have allowed him to reach most of his fans. Essentially, his complaint is that Facebook encouraged his company to build a fanbase on Facebook and then changed its rules in the latter half of 2012 in such a way that it prevented him from reaching his own fans unless he paid to do so.

A source at Facebook defended the company's policy to RWS:

If a brand is continually putting up low-quality content that no one is engaging with, that content is going to be optimized out of the Newsfeed.

In a post on Dec. 24, however, Charity Engine said:

Hi folks, 

Just to let you know: we won't be using Facebook any more. 

Facebook is allowing click-fraud on a massive scale, letting millions of fake profiles join millions of fan pages and charging those page owners for every fake click of their FB adverts. 

They won't let pages contact or even view their own fans (really!), so nobody knows how many fakes they really have - except Facebook, and they're not telling. They won't allow an independent audit of their advert system either. It's a huge scam. 

You can follow us at our website www.charityengine.com or on Google+ (link below). 

Cheers folks!

The "click-fraud" allegation is new. As evidence, McAndrew sent us a sample of his most recent Facebook fans, which he claims are "riddled with blatant fakes - some are less than a day old and yet they've already liked hundreds, even thousands of random pages."

Facebook has had an historic problem with fake users and fake "likes." There are persistent reports of fake likes coming from the accounts of deceased friends. The system has had flaws in it in the past that have inflated the number of likes on a page.

It's currently deleting fake user accounts. It also has an automated "Integrity System" for deleting bogus likes. And in August, Facebook began a purge of fake accounts and the likes they generated.

Facebook declined comment. Here's Charity Engine's post:

 
charity engine facebook
 

Disclosure: The author owns Facebook stock.

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AD OF THE DAY: Supermodel Gisele Bundchen Made Completely Out Of Salt

Here's Everything We Know About The Super Bowl Ad Lineup So Far

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Tim Tebow didn't want picture with Kate Upton, Chrissy Teigen

As the countdown begins for Super Bowl XLVII, it's time to focus on one of the most important parts of the game: The ads.

We might not know what teams are playing yet, but this is one of the most watched television events in the world, so there's already a pretty solid advertiser lineup.

These are the companies that shelled out $3.8 million for each 30-second time slot that will play to 111 million people.

From Kate Upton for Mercedes to Skechers famous French bull Mr. Quiggly, here's what you have to look forward to:

Anheuser-Busch InBev:

The Budweiser parent company has a lot planned as the Super Bowl's exclusive beer advertiser. In fact, hip hop legend Jay-Z will appear in a spot that he actually did some of the creative work on for Black Crown. This isn't a huge surprise considering that A-B dumped McGarry Bowen on its Bud Light accounts in favor of Translation, which is run by Jay-Z's friend Steve Stoute. Last year, Anheuser-Busch InBev had four minutes and thirty seconds worth of ads.

Audi of America (VW):

All we know so far is that Audi bought a 60-second commercial that will be made by agency Venables, Bell and Partners. The shop was also responsible for the car company's vampire-inspired spot last year. After the vampires were killed by the S7's LED headlights, the ad ended with the hashtag #SoLongVampires. So expect a social component this year, too.

Axe (Unilever):

Axe is another newcomer to the Super Bowl this year. BBH London will create a 30-second spot in a TBD quarter. Although Axe has relied heavily on risqueé ads in which women jump men after one spritz of body spray, it has recently produced more complex work. It got attention for a spot in which Keifer Sutherland laments the one that got away. The press release reminds fans to follow Axe on Facebook and Twitter for more updates.

Best Buy:

In Super Bowls past, Best Buy has used big-name celebrities like Ozzie Osbourne and Justin Bieber, and tech innovators like Instagram's Kevin Systrom, so it's hard to know what's in store for us this year. One thing we do know is that the 30-second spot will be created by Crispin Porter + Bogusky.

Cars.com-super-bowl-adCars.com:

When a second head protruded out of a customer's neck and starting singing a song in last year's Super Bowl ad, some viewers were confused and disturbed. Cars.com might take a different route in this year's 30-second spot. The advertiser dumped DDB in May, so McGarryBowen will take the lead on the commercial.

Century 21:

The real estate company will be returning to the Super Bowl for a second time with a 30-second spot that will premiere in the game's third quarter, shortly after the half time show. According to Century 21, the Red Tettemer and Partners' created spot will be "telling the story of the brand’s greatest asset, our agents!"

Coca-Cola:

The Super Bowl veteran bought three 30-second spots that will air throughout the game. Although the company's interactive polar bear ad campaign was successful in 2012, and helped grow Coke's Twitter following by 38 percent during the four-hour game, according to the Examiner, "Coca-Cola has killed off the bears from their three new 30-second commercials. Nobody tell the global warmists." Wieden + Kennedy will do the creative.

Doritos (PepsiCo):

This is the seventh consecutive time that Doritos asked fans to create their own Super Bowl ad in its "Crash the Super Bowl" contest. The winner, which will be determined by USA Today's Ad Meter poll, will be able to work with Michael Bay on the next "Transformers" movie. According to Ad Age, Goodby Silverstein and Partners also helps out with the process.

Ford's Lincoln:

Lincoln bought its first-ever Super Bowl spot this year and created its very own WPP agency (called HudsonRouge) to go along with it. The 60-second spot has been teased as "very social." So social, in fact, that the car company is asking fans to write the script of the spot via Twitter.

Fiat Abarth CommercialFiat (Chrysler):

Chrysler marketing chief Olivier Francois release five overtly sexual Fiat ads that he said could be worked into its 30-second Super Bowl spot. Options include an ad of women changing in the back of a car, people making out, and supermodel Catrinel Menghia (who starred in its "Seduction" Super Bowl spot in 2012) in a bikini with a scorpion crawling on her back. The tag line: "Small, wicked... and now topless." The Richards Group developed last year's spot.

Gildan's Activewear:

The clothing company announced its plans for its first-ever Super Bowl spot in October. DeVito/Verdi is making the 30-second, third quarter spot. The New York Times reports, "Gildan will try that are a pair of initiatives on Facebook, including one that will let people insert photos of themselves or their friends in a scene of the commercial, paid search ads, banner ads and preroll ads that appear before online videos."

Go Daddy:

Headline-loving Go Daddy has been very vocal about its Super Bowl process. First it was publicly waffling over whether or not it would keep onDeutsch NY as its agency (in an effort to clean up its salacious reputation, the dot com is using an agency for its Super Bowl spot). Then it was teasing whether or not Go Daddy Girl Danica Patrick has a place in its new ad (she does). Go Daddy bought two 30-second spots.

Hyundai:

The day after GM officially announced that it would be steering clear of the Super Bowl, Hyundai released a statement that it wouldn't miss the event. The company's internal shop Innocean will create the spot(s).

Kia (Hyundai):

Kia's buying a Super Bowl spot for its fourth year in a row. David & Goliath created past Super Bowl ads, including last year's which starred Adriana Lima.

m&m super bowl ad moneyM&M's (Mars):

After M&M's successfully debuted Ms. Brown in its first-ever Super Bowl spot last year, the company knew it had to go for another round in 2013. "We're excited to be back on the world's biggest stage,"said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The introduction of Ms. Brown will be a tough act to follow, so we're planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl." The first quarter, 30-second spot will be created by BBDO.

Mercedes-Benz:

The luxury car brand is returning to the Super Bowl with an ad starring Kate Upton and Usher. A photo has already been released of Upton looking glamorous on set. Even though the model is known for her bikini-body, Mercedes CEO Steve Cannon told BI that she will not be used as a sex object in the spot. Merkley Partners made the fourth quarter spot.

Oreo (Mondelez International):

When Mondelez International was created to take over the snack division at Kraft, the company decided to shake things up agency and strategy-wise. Thus, Oreo is having its first-ever Super Bowl ad this year. Even though DraftFCB did impressive work for Oreo's 100th anniversary this year, Oreo gave the task of creating its 30-second, first quarter spot to Wieden + Kennedy. DraftFCB will regain some AOR duties after the game.

PepsiCo Beverages:

On top of its sponsored half time show, starring Beyonce, Pepsi will unveil new commercials for its main soda and Pepsi Max. Beyonce is expected to star in a commercial as wellTBWA/Chiat/Day has made its Super Bowl ads in the past.

Samsung:

Samsung is presumably back to its Apple-bashing ways with a spot in this year's Super Bowl. While we don't know specifics, 72andSunny has been doing brilliant creative for the company and was responsible for last year's 90-second sensation. Let's just hope this spot isn't about parents sexting.

Sketchers DogSkechers:

Even though Skechers' Super Bowl spot last year provoked outrage from animal rights activists for glorifying "cruel" greyhound racing, it looks like the shoe company is back in the game with its adorable star: a French Bull named Mr. Quiggly. The dog, which replaced Kim Kardashian, helped catapult last year's ad to a viral success, so Skechers president Michael Greenberg made sure it was known that "we already have Mr. Quiggly booked and back in training for his triumphant return. We’re aiming for the No. 1 Super Bowl commercial this time.”

SodaStream International:

This Israeli company that turns water into seltzer with the touch of a button caught the world's attention when the UK banned its ad for being too mean to its soda competitors. Of course, that made the spot — which shows Coke cans exploding whenever the SodaStream button is pushed — go viral. The original spot, created by Common and ad legend Alex Bogusky (who notoriously hates Coca Cola), will be revamped for a 30-second Super Bowl spot in the fourth quarter, alongside its Coke and Pepsi competitors. According to Ad Age, however, "the agency and Mr. Bogusky are not involved in reworking it."

Volkswagen:

We don't know how long it's going to be, what model it's for, or what quarter it's going to be in, but Volkswagen will definitely be buying a Super Bowl spot. Oh, and when Business Insider visited Deutsch LA's office in November, the creatives let us in on another absolute: after last year's viral success with both comically obese and musically talented dogs, this year will officially be pooch-free. While other members of the animal kingdom are fair game, we're guessing that this will be VW's year of the celebrity.

If you have any Super Bowl ad updates, email LStampler@businessinsider.com.

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Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad

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Apple wanted to start the new year out right by premiering a brand new iPhone 5 ad starring Venus and Serena Williams.

The ad's release, however, was somewhat ill timed. The new spot highlights the popular Do Not Disturb feature on the very day that it malfunctioned. Various consumers and tech blogs reported that iOS 6 users experienced glitches once the year switched to 2013.

Do not disturb allows users to block certain phone calls, texts, and even Facebook notifications when they, well, don't want to be disturbed. Like during a dream in which you're beating Venus and Serena Williams at ping pong. TBWA does Apple's advertising work.

SEE ALSO: Weight Watchers Hedged Jessica Simpson's Pregnancy By Filming 2 Slightly Different Ads

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Cookie Monster's New Year's Resolutions Revealed In New Google Ad [THE BRIEF]

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Good morning, AdLand. Here's what you need to know today:

Google started out the new year with a new ad starring Cookie Monster. The Mullen created spot shows the cookie addict using Google Play — which allows users to browse and download magazines, books, music, and TV shows —  to help him achieve his new year's resolution to get fit. Spoiler alert: plans are foiled when Cookie Monster comes across a Martha Stewart cookie cookbook.

Digiday looks at how the AARP got to one million Facebook fans.

These 10 successful small businesses don't use any social media.

Aegis exec Angela Coutintalks to Adweek about The Story Lab and the importance of branded content.

Save the Children teamed up with band One Republic for a child mortality campaign.

iMedia Connection shares its 13 ad predictions for 2013.

Previously on Business Insider Advertising:

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WPP CEO Says Paying Corporate Tax Is 'A Question Of Judgment'

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martin sorrell wpp

Sir Martin Sorrell, chief executive of global advertising group WPP, said the amount of corporation tax companies pay is "a question of judgement".

Sir Martin suggested that coffee chain Starbucks chose to pay a £20m royalty to the UK taxman because "doing good is good business".

[Starbucks had paid almost no U.K. corporate tax in 20 years, despite revenues of 3 billion, according to The Guardian.]

He said firms thinking long-term about their businesses do not do things that "upset consumers".

"All those contributions that you make to stakeholders are a question of judgement. There are the rules ... if then companies choose ... ... in terms of building their long-term brands to make a contribution to all stakeholders ... all credit to them."

Sir Martin was speaking on Radio 4's Today programme on Wednesday as WPP moved its headquarters back to London from Dublin.

WPP, which has 163,000 staff in 110 countries and is the largest marketing communications group in the world, moved tax domicile in 2008 in protest at the potential "double taxation" of corporate profits proposed by the then Labour government.

When the Coalition dropped the plans, Sir Martin agreed to return to London.

He also told the BBC in a wide-ranging interview that he expected WPP would see 2pc-3pc global growth in 2013, with "significant double-digit growth" coming from China.

However, he said businesses still faced a difficult trading environment and cash-rich firms remained reluctant to invest due economic uncertainty in the eurozone, China and the US.

On corporate pay, Sir Martin said consultation over his proposed £6.8m pay deal had been badly handled in 2012, but added: "If we want world leaders ... we have to be competitive."

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Stephen Hawking Is Now Hawking Car Insurance In The U.K.

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Stephen Hawking

Physicist Stephen Hawking has put his extensive knowledge of black hole theories to good use, by conjuring one to suck the irritating opera-singer in ads for Britain's Go Compare car insurance company into another dimension.

Hawking, who has notched up an impressive array of pop culture credits including appearances on Star Trek: The Next Generation, The Simpsons and Red Dwarf, is the latest celebrity to feature in the insurance price-comparison website's TV advertising.

The latest ad features the 70-year-old Hawking opening a black hole in the space-time continuum to silence the annoying ditty sung by Go Compare's fictitious tenor, Gio Compario.

"I confess I am a fan of the Go Compare adverts," Hawking said. "I am also an opera fan so I was delighted to be given the opportunity to help save the nation and silence Gio."

The former Lucasian professor of mathematics at Cambridge University follows A Question of Sport presenter Sue Barker, former England footballer Stuart Pearce, TV survival expert Ray Mears and dancer Louie Spence in signing up to appear in the ad campaign.

In 2012 the wheelchair-bound scientist featured on science geek sitcom The Big Bang Theory during which he accepted a character's request to play the Zynga's Words with Friends online game.

Hawking, a self-confessed Trekkie, has also appeared as himself in an episode of Star Trek: The Next Generation playing poker against Isaac Newton, Albert Einstein and Data, the show's resident science genius. Hawking won. He has also appeared in The Simpsons and an anniversary edition of Red Dwarf.

A recurring Family Guy character called Steve, who has a computer-simulated voice, is said to be based on Hawking.

Go Compare's marketing officer, Kevin Hughes, said: "We were thrilled to hear [Hawking] was a fan of the ads and believe his appearance will really take viewers by surprise."

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Maxwell The Geico Pig Is Back ... And Making Fun Of Alec Baldwin

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After spending months in hiding, Maxwell the Pig is back to promote Geico's new smartphone app. But he's undergone one major change: he has stopped shouting "Wheeee."

While it's always risky to change a spokesperson ... er, spokesanimal's ... signature move, this makeover is probably a good thing. For everything the smooth Australian accent of the Geico gecko is, Maxwell's shrill "wheeee" exaltations is not. So people who just got the ringing in their ears to stop can rest easy and watch CNBC without fear.

The spot, created by The Martin Agency, shows Maxwell using his smartphone on a plane that's beginning its descent. When flight attendants ask him to power down his "little word game"— poking fun at Alec Baldwin's Words with Friends incident last year— Maxwell explains that he's really just paying his insurance bill. And he does so without the Baldwin-esque vitriol. Or even a squeal.

Watch the ad below and tell us what you think:

SEE ALSO: Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad

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Here's Tumblr's Total Revenue For 2012 — And How It Will Make A Profit In 2013

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David Karp Tumblr

Tumblr made $13 million in revenue in 2012 and hopes to book $100 million in 2013, according to Forbes.

The blogging/social media site spent $25 million on operating expenses in 2012 and expects to spend $40 million this year -- meaning it will hit operating profitability soon if CEO David Karp meets his goals. The company has taken $125 million in funding from its backers.

This is all good news for the company. Tumblr generates about 18 billion pageviews a month. The fact that it has only monetized a tiny fraction of that (through ads and sponsorships), and yet is already trending toward profitability indicates that it could be a powerful business if Karp ever decides to allow advertisers more access to his users.

The users will hate it, of course.

But so far Tumblr has been very careful. It has restricted paid media to its "radar" and "spotlight" features, which take up a tiny proportion of each user's dashboard. Most of those paid ad exposures can't be seen unless you have an account and are logged in.

Tumblr hasn't even begun to sell most of its real estate to advertisers.

Yet Karp has moved closer and closer to the ad biz all through 2012. Consider:

Given its traffic, if Tumblr were to install even the most basic web ad operations -- by selling a native ad format on a private exchange, for instance, like Facebook does -- it would instantly become fantastically profitable.

It would never do that, of course. And if these new numbers are true, then it will never need to.

SEE ALSO: Tumblr's Favorite Data Analyst Busts 7 Mysteries About How It Actually Works

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These Posts Get Shared The Most On LinkedIn

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thumbs up flickr

As 187 million plus users flock to LinkedIn, major companies are experimenting with ways to engage job seekers on the social media site.

LinkedIn provided BI with a list of 10 most-liked posts from major brands in Q4 2012.

And while GE did well with a one-off inspirational quote by Thomas Edison, which is the kind of thing that also usual does well on Facebook, the most successful posts specifically addressed what the companies could offer employees. Which makes sense given the nature of the resume sharing site.

LinkedIn is only in the early stages of branded content creation, so big companies should look at these posts as a guide for what works best.

10. Samsung Mobile's post about getting named T3's phone of the year.

Samsung Mobile has 160,000+ followers and 693+ employees on LinkedIn.



9. Deloitte's 2012 revenue announcement.

Deloitte has 469,000+ followers and 142,000+ employees on LinkedIn.



8. Unilever's announcement that it is a number one employer.

Unilever has 314,000+ followers and 42,000+ employees on LinkedIn.



See the rest of the story at Business Insider

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The First Ad Campaign On Facebook's Poke Is For ... Lingerie

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facebook poke lingerie ad

Less than a week after Facebook released its Snapchat competitor, Poke, ad agency Grey Tel Aviv decided to test whether the app was marketing friendly by launching its first-ever ad campaign.

Appropriately, the marketing push was for a lingerie line. (The Poke and Snapchat platform allows users to send texts, pictures, and videos that self destruct after 10 seconds and has been hailed as the perfect sexting app.)

Delta Lingerie gave Grey a simple brief, to promote "a one-time sales promotion on lingerie" that "won't come back." Which seemed to work perfectly with Poke's one-time only viewing platform.

So the shop had model Ninet Tayeb's agent take a 10-second video of his client getting dressed in her very own bathroom. When she slams the door, the camera zooms to a message asking viewers to go to Delta's website for a one-time sale.

Of course, the campaign posed quite a few problems. Since users can only send their disappearing messages to a maximum of 40 people at a time, Tayeb's agent had to manually retake and resend the video over and over again.

There were also limitations on who the Poke campaign could actually be sent to. Daniel Barak, who worked on the campaign, told Business Insider that "In order to bypass the fact that Poke isn't opened to Brands, we sent the Pokes to the model's fans through her agent's personal Facebook profile."

And then, of course, there are the minor details that the video is completely unsharable and if the consumer blinks, he or she might miss the crucial message at the end of the video.

Watch how they did it below:

SEE ALSO: Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad

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AD OF THE DAY: How The Samsung Galaxy Note II Can Help You Cheat At Work

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Samsung was on a roll last year when it came to its ads, and from the looks of its newest spot for the Galaxy Note II, it looks like that trend will continue into the new year.

The commercial shows two coworkers playing with their new phones, pointing out all the possibilities that the new "do two things at once feature" provides. Like doing two work projects at the same time or watching a puppy video and copying your colleague's work.

SEE ALSO: AD OF THE DAY: Supermodel Gisele Bundchen Made Completely Out Of Salt

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New Dior Campaign Tries On Weird Surrealist Theme

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Dior

The first Dior campaign created under the artistic direction of Raf Simons has been unveiled – and it’s quite a departure from the French fashion house’s previous ad aesthetic.

Shot by Willy Vanderperre, a fellow Belgian and friend of Simons’ with whom he worked many times whilst at Jil Sander, the spring/summer 2013 images take on a Surrealist theme.

IN PICTURES: Raf Simons's Dior debut

While previous Dior campaigns gave focused on one well-known model – most recently Karlie Kloss, and previously the likes of Kate Moss and Gisele Bündchen – Simons has opted to use four relatively unknown beauties; Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard and Marie Piovesan.

Referencing the minimalist, white-washed and windowed set used to present his debut ready-to-wear collection in September last year, the models strike signature ‘New Look’ poses.

Dior

WATCH: Raf Simons on his Dior couture debut

But Simon’s new look hasn’t gone down well with some Dior fans who were fond of the brand’s previously heavily-styled and theatrical ads. Over on fashion forum The Fashion Spot, many have labelled the campaign ‘boring’ and also said the linear set makes it reminiscent of a video game. The randomness of the Magritte-style sections of sky, elaborate light fitting and vases of blooms has also been questioned.

It was never going to be easy for Simons to follow Galliano’s cinematic campaigns, but it seems only right that the campaigns get as big an overhaul as the clothes, and so far Simons seems to be doing a stellar job at that.

Dior

COMMENT: The future looks bright for Dior thanks to Raf Simons

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Why Ad Agencies Are Angry At Facebook And Amazon [THE BRIEF]

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Good morning, AdLand. Here's what you need to know today:

Ad agencies are complaining that Facebook and Amazon's ad privacy program is costing them extra time and money, Ad Age reports. The publishers both don't use Ad Choices, the program basically every media firm, ad data firm and ad network uses.

The U.S. Postal Service picked UM to be its media agency.

Al Jazeera is acquiring Current TV.

Dating site Zoosk has a pretty funny new commercial starring a heart puppet.

Now former Goodby Silverstein & Partners' creative director Marty Senn has joined up with Carmichael Lynch as an ECD in Minneapolis.

These were the 20 most shared YouTube ads in December.

Digiday looks at how agencies deal with young employees.

Phunwear just acquired global independent mobile ad company TapIt Media Group for #23 million.

Previously on Business Insider Advertising:

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Megadeth's Dave Mustaine Brews Up A Social Media Nightmare For Men's Wearhouse

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dave mustaine megadeath

Dave Mustaine, lead singer of heavy metal band Megadeth (and formerly of Metallica), has gotten 8,600 likes for a 428-word rant against suit retailer Men's Wearhouse. His beef? He bought his manager a gift certificate that was not delivered in time for Christmas.

Not cool, Men's Wearhouse!

Mustaine has vowed to boycott the chain whose founder, George Zimmer, promises, "You're going to like the way you look; I guarantee it":

We are all living in very tight financial times right now, and like I said, you may not wear a suit for your job or for an event or occasion, but if you do, I would strongly recommend you wear someone else’s suits. Go to Jos. A Bank instead. I for one, will never set foot in a Men’s Warehouse, even for shelter from a blizzard.

I absolutely GUARANTEE it.

The company -- doubtless knowing that failing to respond to this sort of thing can go viral very quickly -- left a message offering to help Mustaine on his Facebook page on Jan. 2, and also tweeted at him. "Dave, thanks for reaching out to us on Facebook. We apologize for the delay in receiving your gift card and agree that the delay is unacceptable," the company told him.

Megadeth fans, meanwhile, have filed 1,300 comments on Mustaine v. Men's, and they're about evenly mixed between those laughing at him and those laughing with him.

Here's the post, in case it disappears:

mustaine facebook men's wearhouse

SEE ALSO: The 7 Best On-The-Fly Corporate Social Media Comebacks Of The Year

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How Mobile Phones Could Kill The News Media

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What Devices Do People Use For News

Just before Christmas, my boss -- BI editor-in-chief Henry Blodget -- published the results of a survey of our readers which, he argued, suggested that mobile devices would not be a big deal for publishing companies like ours because old-school, big-screen computers would retain a huge chunk of reader market share. He said:

... in the developed world, which already has a massive installed base of desktops and laptops, bigger screens are still extremely important. And they are likely to remain so, even when everyone who uses them also owns a smartphone and tablet.

The strong part of that argument is that mobile devices will likely become so advanced that they won't need a special mobile-optimized ecosystem to function. They'll just handle the web like laptops do, and the whole mobile problem will solve itself: Phones will simply be small computers, and publishers will not need to adjust their tactics.

The weak part of that argument is that if Henry is wrong and mobile does become the dominant way news is consumed by readers, we could all lose our jobs to an as-yet-unidentified mobile competitor that is better at publishing in the new medium.

So here's the alternative universe, in which mobile is the dominant factor for publishers.

Henry begins his argument with a compelling but misleading piece of anecdotal evidence, this photo of our office, in which "there is not a single person in the newsroom whose primary office device is a smartphone (or even tablet)":

BI Newsroom

This is a bit like taking a photo of a bus station and concluding that there is not a single person whose primary transport device is a car. (Besides, if you look closely you'll see that the nearest desk has an iPhone 5 on it in front of the computer keyboard!)

While "we" may indeed work all day like this, billions of people do not, especially in Asia and Africa, which is where our long-term readership growth (and the ad dollars attached to them) will come from. In those geographies, the dominant "computer" is the mobile phone.

The photo also doesn't account for that huge chunk of the Western world that no longer works near a "computer" on a desk. Walmart is the U.S.'s largest employer -- I'll bet its staff don't check the headlines on their laptops mid-shift. JC Penney is switching its entire checkout staff to iPads. Most large drug companies have supplied their entire salesforces with tablets. There are hundreds of companies doing something similar. We need to serve our readers, not hope that our readers' devices can figure out our product.

emarketer ad spendingWhat do 30 percent of our readers really want?

Next, Henry notes that about 30 percent of BI readers see the site on phones or tablets, but that "the idea that we would suddenly drop everything and design Business Insider for, say, smartphones first just doesn't make any sense" because 70 percent are still on computers, and we use all our gadgets in conjunction with each other.

This is a familiar argument, based on a truism about the history of media -- that each new technological medium adds to the total media ecosystem but never fully kills off the incumbent media. Thus, radio didn't kill newspapers, TV didn't kill radio, the web didn't kill TV, and so mobile won't kill the desktop.

Fine. But the one thing you hear over and over again if you talk to people in the mobile ad business is that mobile right now "feels" a lot like the web did in 1996: A huge amount of new money is pouring into the sector; the sector is still unproven; the big money is still in the older media; but the tide is shifting in favor of the new. During that time, it was common to hear newspaper publishers proudly proclaiming that 30 percent of their readership (or some similar proportion) was now on the web.

How did that turn out for them? (See this eMarketer chart for the answer.)

The lesson of media history is that you don't want to be the incumbent, you want to be the challenger.

Follow the money

So now let's look at the economics. In May 2012, Facebook didn't have a mobile ad business. By the end of the year, a majority of its users accessed Facebook on mobile, and its nascent mobile ad business could book $340 million in sales when it reveals its Q4 earnings.

Google is an even more instructive example. It now has an $8 billion run-rate from mobile ads, which would be good news if it wasn't causing a deceleration risk to its sales curve, and cannibalizing 2 percent of its desktop business. (It's a similar story at Pandora.)

The reason mobile is both a growth factor and a threat at Google and Facebook is that mobile ads are cheaper for advertisers than web display ads are. Supply and demand aren't yet hiking prices on mobile the way they have on the web -- but I'm guessing that both companies are going to figure that out.

Henry believes this is a false dichotomy because Google on smartphones is basically the same thing as Google on desktop. Well, kinda. The two experiences are different. But the mobile experience is often more useful to users than the desktop one is. When you search on your phone, you're often looking for something with a geographic component. Who hasn't used Google Maps on their phone to find the nearest Starbucks?

Currently, Business Insider lacks a mobile news localization strategy. We may not need one -- business is international, after all. But we don't yet know that we don't need one. And it's not implausible to imagine a world where readers might want news tailored to their zip code. In that world, the mobile competitor -- reading its users' device locations before serving information -- will win. (And ad prices for impressions delivered by location are more expensive than raw impressions, for obvious reasons.)

Mobile is social

News publishers know that Facebook and Twitter are our new overlords. We syndicate headlines into their ecosystem through likes and tweets. A huge chunk of our traffic, and thus the revenue generated by that traffic, comes from social sharing.

A majority of users now access Facebook and Twitter on mobile devices. And there's a whole new ecosystem of semi-social mobile-only apps that do the same. Again, it's easy to imagine a world in which a majority of our readers do with us what they're already doing on Facebook and Twitter.

News, like Facebook, is about what's happening now, after all. And if there's one thing you use a phone for, it's to find out about something now. News and mobile are going to walk hand in hand like high-school sweethearts. In fact, news often finds users through Facebook and Twitter a lot faster than it does through The New York Times or Business Insider. There's a reason it's called the "News" Feed.

There's no law that says the news media as we know it has a right to stay in business as the dominant provider of current information. The Times' revenues are still in decline, and have been for years. Twitter already syndicates more headlines each day than Bloomberg or Reuters combined.

And Facebook's business -- selling ads against that feed -- is already lot bigger than The Times' ad business.

The medium is the message

I still subscribe to hand-delivered New York Times on Sunday (don't ask). Each week, I wrestle with a broadsheet that just won't fold back on itself without turning into a crumpled mess. I have to wash my hands after reading it to get the ink off.

My wife reads the same thing on her iPad and has none of these problems. Plus, she doesn't pay for it.

Clearly, this is ridiculous. But it illustrates how inherent structural differences between media technologies change the way news is consumed. The web, obviously, morphed page-turning readers into point-and-click readers.

But on tablets and phones, it may be the swipe, not the click, that is the dominant structural difference. That would suggest that the winners in mobile news will be the providers that best utilize swiping.

Business Insider, obviously, is a click-based site. Is this a battle we are going to win? Again, we don't know. But we can't assume that clicks won't go the way of ink.

Are we on the wrong devices?

In 2012, Apple's sales of iPads, iPhones and iPods (non-Mac computer devices) far exceeded its laptop and desktop Mac sales in both dollars and units shipped. Given that Apple is no longer a "computer" company -- it's now a mobile device company -- why would a publisher bet their business model on a product best displayed on computers, the dwindling share of Apple's business?

What Henry's office photo also doesn't show is that every single computer in our newsroom is an Apple -- and they're all desktop or laptop devices.

They're great -- but we're already a minority of Apple's users.

Is that really where we want to be?

SEE ALSO: AND THE SURVEY SAYS... "Mobile First" Is A Dumb Strategy

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